Professional Experience:
ANALYTICS WORK EXPERIENCE:
• Streamlined and centralized KPI data visualization dashboards with Tableau and Power BI, driving a 20% decrease in report delivery time, and increased workflow efficiency by 20%.
• Identified analytics needs and integrated analytical tools to facilitate strategic decision-making.
• Leveraged GA4 and MicroStrategy to ensure high standards of data quality and reliability.
• Improved quarterly campaign performance reporting accuracy by 95% using Google Tag Manager events and streamlining reporting in Tableau, Data Studio and Power BI.
• Utilized advanced analytical techniques to deliver actionable insights using SQL, Google Analytics, and Excel.
• Developed & implemented automation templates for analytical reporting using Tableau, Data Studio, and Power BI.
• Conducted financial analysis on campaign performance, and Implemented data validation processes using, enhancing accuracy and reducing errors by 20%.
• Collaborated with cross-functional teams to refine reporting processes and align strategic planning with stakeholder priorities, using data visualization techniques and statistical analysis.
MARKETING WORK EXPERIENCE:
• Implemented solution-selling techniques across 13 digital marketing campaigns over 12 months, leveraging Salesforce CRM and HubSpot email marketing automation to achieve a 40% uplift in qualified leads and a 50% increase in sales pipeline conversion rates.
• Conducted pricing & product analysis and created a marketing-mix growth strategy to expand national and international market share.
• Refined online marketing and advertising initiatives with data-backed actionable insights using Google Analytics to track, measure, and analyze online traffic.
• Optimized SEO and backlinks on webpages to improve navigation and user-experience, and integrated Google Tag Management events to increase digital marketing effectiveness.
• Analyzed CRM and Tableau data of marketing campaigns to develop strategies for marketing campaign improvement, increasing ROI by 50%.
• Analyzed market demand during Covid pandemic and created and launched 13 new marketing campaigns to generate 400 leads per week through the customer acquisition pipeline. And implemented call-tracking solutions to measure effectiveness of digital ads.
PROJECT MANAGEMENT EXPERIENCE:
• Coordinated product development through Quality Assurance testing, and prioritized feature development requests from multiple stakeholders.
• Spearheaded the requirements documentation for a cross-functional product development team, integrating insights from over 10 stakeholder interviews and reducing project launch time by 15%.
• Coordinated transportation, supply routes, and distribution of supplies for 200 staff members across 30 venues across city.
• Developed an order tracking system for outgoing inventory to optimize logistics and customer order management, and company's supply management plan.
• Managed RFPs and negotiated formal contracts with 4 automobile-parts manufacturers and automobile dealerships to expand distribution network.
• Conducted monthly training and onboarding of 20 product managers to utilize Google Analytics 4 and data reporting tools for strategic decision-making.
• Led a team of 3 operations assistants to assess product capabilities and determine areas for business process improvement.
• Successfully managed & implemented a city-wide development project to raise $100K in funds.
• Managed a four-person sales team to generate $1,250 in sponsorships weekly on average.
• Trained the account management team to operate autonomously to build and modify prospecting practices; to learn client management techniques, and develop negotiations strategies.
• Managed IT developers for new iterative refinement of feature requests before release of software's features in a bi-weekly phased rollout.